Is my bill fair

We are proud to share our latest project with Not to Scale: the creation of an animated brand ambassador for UK-based website ismybillfair, in collaboration with London agency BigSmall. Our challenge was to transform the logo into a simple yet highly expressive character. We worked with minimal elements, like a single eye and arms that appear only when necessary, to create a design that is both charming and mature, with a bit of attitude and coolnes.
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Credits

Client: ismybillfair
Marketing Director - Sophie Lavender
Agency - BigSmall
Strategy Partner: Ben Cleaver
Creative Partner: Tom Evans
Managing Partner: Matt Edwards
Creative Director: Will Flack
Strategist: Adele Aitchison
Agency Producer: Spru Rowland
Production Company: Not To Scale
Director: Ronda
Production: Inés Palmas
Not To Scale Producer: Rebecca Little
Executive producer: Dan O’Rourke
Storyboard: Santiago Graziano
Animatic: Gabriel Fermanelli
Art direction: Santiago Graziano
Animation direction: Fernán Graziano
Animation: Matías Fernandez
3D models: Matías Fernandez, Miguel Cesti, Santiago Graziano
Lighting & Rendering: Miguel Cesti
Compositing: Santiago Graziano
Sound Studio: Jungle Studios
Sound Engineer: Ben Leeves
Music Company: Native
Composer: Frederick John Ashworth